Image source | Lyft

Lyft | November 6, 2018 | Ride to vote | Find more details here

On Nov. 6, Lyft will make it easier for individuals to hitch a ride to their local voting precinct. The ride-sharing service will offer half-off rides for any individual across the U.S. as part of its "Ride to Vote" campaign. Lyft announced the initiative in August, but the campaign will kick off this coming Tuesday when polls open across the country. The company is working with Vote.org, Nonprofit Vote, TurboVote and more to distribute half-off vouchers for voters without reliable transportation to the polls.

On Election Day, Lyft will also integrate a feature that will help users find their polling location more easily. The company cited data that over 15 million registered voters never made their way to the polls in 2016 due to transportation issues. And Lyft won't stop with half-off rides; the company will also provide completely free transportation for underserved communities.

Lyft said it has partnered with a number of non-profit organizations to offer free rides, including Voto Latino, local Urban League affiliates, the National Federation of the Blind, Faith in Action, and League of Women Voters. Since this August when Lyft launched its "Ride to Vote" campaign, the company has also made it easier for individuals to register to vote and educate themselves on local ballot issues.

The company implemented push notifications to remind users of voter registration deadlines, offered in-person registration for employees at offices, and provided voting information through partner organizations. Lyft also encouraged all drivers to clock out for a period of time to ensure drivers make their way to their precincts as well, but it has something special planned for drivers participating in the campaign. Lyft added it has a "special gift" ready to surprise select drivers.

More details on the plan:

Across the country, we’ll give away 50% off promo codes with our partners that encourage voter turnout. We’re thrilled to be working with Vote.org, Nonprofit Vote, TurboVote and more to help distribute codes to those who need them. We’ll also have a product integration to help passengers find their polling location. Access the codes here.

For underserved communities, we’ll provide rides free of cost through nonpartisan, nonprofit partners, including Voto Latino, local Urban League affiliates, the National Federation of the Blind, Faith in Action, League of Women Voters, and the Student Vets of America.

Lyft promo codes and free rides are offered in accordance with all applicable laws and regulations, subject to Lyft’s terms and conditions, and is not intended to induce, nor is it conditioned on, the act of voting or voting for or against any particular candidate or measure. Promo codes are valid for 50% off any standard ride to a polling location on Election Day (Nov. 6th, 2018), up to $5.

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